Select the new physical store the product selection, water purifier market is still rising Author: Tim net water purifier Views: 567 Published: 2016-12-28 9:58:09 store allows consumers to feel the first time since the product quality and grade and has been focused, even now many physical store shop down the influx of large numbers appear, but also the newly opened physical stores one after. Now the store to select products will allow consumers to pay more attention to personal experience, speak with the product, it is a winner in sales. household water purifiers, is one such store for more products. Water purification industry is still brisk in 2016 output value. The first half of 2016, total sales of 13.5 billion yuan water purification equipment White Paper, and the downstream impact of the macroeconomic factors such as market continues to grow, water treatment equipment in 2016 compared with the overall household appliance market, although performance is still eye-catching, but the growth rate there the narrowed. Data white paper shows that by 2015, the market rate of nearly 70% of rapid expansion. The first half of 2016, total sales of 13.5 billion yuan water purification equipment, an increase of 19% over the same period last year the growth rate narrowed 25 percent. Expected 2016 full-year retail sales of water purification equipment market will reach 28.5 billion yuan, an increase of 25%, the market entered the stage of adjustment. Water for the first half of 2016 increased by 34.1% learned from the white paper, water purification equipment to enter the market a period of adjustment, although the growth rate has narrowed, but the internal structure increasingly clear development direction. From the product type, pure water using reverse osmosis technology has experienced controversy in 2010, the 2011 development, market position established in 2013, currently remains relatively strong growth. It is estimated that the first half of 2016 water purifier market size of 95 billion yuan, up 34.1%; water purifier market size of 2.21 billion yuan, down 4.1 percent year on year; straight drink market is 1.55 billion yuan, down 11.2 percent year on year; pipeline machine market scale of 180 million yuan, an increase of 23.1%. Product market share from more than 3,000 50.6% price segment layout, online and offline line clear differentiation. Online market is more concentrated in the low-cost segment, 1,000 yuan retail market accounted for more than 65.2%, market the line 3More than 000 yuan significant expansion of sales, marketing and retail accounted for more than 50.6%.
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