With the improvement of living standards, people are increasingly concerned about the quality of drinking water daily, household water purifiers also started to enter peoples vision. According to statistics, in 2014 the water industry sales of 12.1 billion yuan, year on year growth rate of 66.9%, far higher than the household appliance market, only 0.25% of the overall growth rate. Behind the water purifier market rapid growth, brand uneven, complicated installation, maintenance difficulties and many other issues have been hanging over the industry.
reverse osmosis water purifier lift "free dress" revolutionary enterprise to identify the user pain point is very important
little homogeneity serious low-end product space [123 ]
At present, China water purifier market, although the rapid development, but because of the homogenization of many years of development, resulting in insufficient water purification industry design, product design lack of creativity, lack of own brand-building power, due to industrialization and homogenization of the body trap the price war whirlpool, low-level redundant construction, a reminder of production overcapacity.
According to incomplete statistics, in 2014 water purifier company has more than 4500, the lack of technological innovation is the water industrys hiding something. From 2010 to 2015, different types of technology trends in product prices are higher among which the fastest growth rate of the reverse osmosis products, and low-end product homogenization of living space getting smaller and smaller.
In case of reverse osmosis technology "bottleneck" upgrade emphasis on four points
At present, there is a "microfiltration", "ultrafiltration", "NF" and "RO reverse osmosis in the Chinese market "and many other water purification technology solutions to water purification technology is concerned, the pollution caused by rapid industrialization is very complex and difficult to solve in the short term, and foreign and different regions, heavy domestic water purification is an important issue that needs to use reverse osmosis technology to resolve. Therefore, the Chinese water companies in the future will focus on the reverse osmosis technology.
However, the conventional RO home reverse osmosis water purification unit needs to be installed on the water pipe, the installation process is complex, difficult to maintain, a large amount of wastewater discharged waste water, storage tank secondary pollution, and the like easily leaks flood and so on, all kinds of pain points became limit RO reverse osmosis water purifier market popularized bottleneck.
In this regard, water purification experts believe that the direction of RO reverse osmosis water purifier upgrade should be focused on these four points: First, easy to install, install avoid the inconvenience caused by unreasonable because the home design; Second a filter lifeMuch longer, reducing the cost of replacing the filter; third is to make a higher recovery, or less waste discharge; Fourth more human, for example, water quality monitoring, visualizing filter life.
innovation in order to have a future it is important to identify the user pain points
With the tighter threshold of the industry and enhance the competitive multi-party supervision, will bring new changes to the water industry. The participation of industry competition, we must focus depth user concerns, consumer evaluation by mining data, identify consumer pain points.
In fact, consumer demand for safe drinking water, has been much higher than the price-sensitive. Water purifier enterprises face increasingly fierce market competition, only the depth of focus users, improve product, service levels, in order to win.
In the growing homogenization of the water purifier market, intelligent, free installation, do not waste wastewater characteristics represents the development direction of the industry, is to adapt to consumer demand for products, it will be favored by the market.
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