China consumer water purification and air purification industry white paper from market sales in the retail channel were statistics, white papers show that the first half of 2016, total sales of 13.5 billion yuan water purification equipment, water purification equipment is expected full-year 2016 retail market will reach 28.5 billion yuan, an increase of 25%, the industry as a whole to enter the market slowdown period of adjustment.
the first half of 2016, total sales of 13.5 billion yuan water purification equipment
White Paper, by the macroeconomic and downstream market continues to grow and other factors, 2016 in water treatment equipment compared to the overall household appliance market, although performance is still eye-catching, but the growth rate has narrowed. Data white paper shows that by 2015, the market rate of nearly 70% of rapid expansion. The first half of 2016, total sales of 13.5 billion yuan water purification equipment, an increase of 19% over the same period last year the growth rate narrowed 25 percent. Expected 2016 full-year retail sales of water purification equipment market will reach 28.5 billion yuan, an increase of 25%, the market entered the stage of adjustment.
water for the first half of 2016, an increase of 34.1%
learned from the white paper, water purification equipment to enter the market a period of adjustment, although the growth rate has narrowed, but the internal structure of the growing development direction clear. From the product type, pure water using reverse osmosis technology has experienced controversy in 2010, the 2011 development, market position established in 2013, currently remains relatively strong growth. It is estimated that the first half of 2016 water purifier market size of 95 billion yuan, up 34.1%; water purifier market size of 2.21 billion yuan, down 4.1 percent year on year; straight drink market is 1.55 billion yuan, down 11.2 percent year on year; pipeline machine market scale of 180 million yuan, an increase of 23.1%.
of the product line market share more than 3,000 50.6%
From the price segment layout, online and offline differentiation significantly. Online market is more concentrated in the low-cost segment, 1,000 yuan retail market accounted for more than 65.2%, lower tier markets more than 3,000 significant expansion of sales, marketing and retail accounted for more than 50.6%.
At the same time, the user needs to upgrade water purification product development led to the change and innovation, in which a large amount of water and wastewater lower than most users is offDemand note two points, namely, filter and energy-saving products will be the main product development direction of the water industry.
water purification equipment to replace the maintenance will usher in the peak of the
In addition, since 2012, sales of water purification products has exceeded 20 million units, replace the maintenance peak has arrived, which means that at least the scale of billions of services market. Water purification products manufacturers will pay more attention to the latter part of the service, which will become one of its profits.
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