enterprise development must grasp the consumer psychology, saw consumer demand. Through the grasp of industry trends and surveys of water purification market, targeted strategic layout, find the breakthrough point of market share from second and third tier cities, the effect will be more significant.
In recent years, more and more fierce market competition, water purifiers, countless brand in the rise, there are many brands in the fall. How to become king in this war without smoke, the inevitable need the wisdom and vision of traders. By 2017, my country is about to usher in the grand goal of building a moderately prosperous society, as an important part of the system of home appliances, water purifier has firmly occupied one of the must-buy list of peoples quality of life. The water purification industry is no longer a first-tier cities "exclusive market", in the second and third tier cities to actively learn the layout of the water purification industry, will bring more significant results.
the rapid development of second and third tier cities urbanization Blue Ocean highlights
now, our water purifier manufacturers has exceeded five thousand. They are concentrated in our cities, the fierce competition with each other, the market is increasingly saturated. However, the implementation of Thirteen Five planning in my country, my countrys urbanization will quickly spread. Moreover, Chinas increasingly serious water pollution, second and third tier cities have not been spared, but more and more people for the pursuit of health, a lot of second and third tier cities have become discerning water purifier manufacturers strategic layout an important part It can be said that Blue Ocean properties second and third tier cities, and even fourth-tier cities have been highlighted.
in the region, the traditional developed regions performance is still very strong, but with the rise of the central, in-depth national policy of western development and so on, water purifier market has quietly changed, the emergence of a new pattern. Because of its location in the eastern coastal areas, the level of economic development among the nation, its high level of income. Consumer acceptance of water purifier brand is also higher, so high-end brand of choice for consumers, while the low-end brands and brand-name in this area will be phased out; gradually as the country "strategy of central China," the central region implementation of the central economic level continuous improvement of the water purifier cabinet awareness and desire to buy are on the rise, thus contributing to the rapid development of the central water purification industry, the middle market has become Chinas most potential and the largest consumer market One.
to seize the high-end brands optimistic about the market demand to be spotted
survey shows that in 2014 two water purifierLine brand most consumers, ultra-half of the total; three-brand and brand tied for second place, a brand came in last. Water purification industry second-tier brand awareness, productivity, channels, and constantly improve the team in four major areas, the price advantage is more prominent, therefore, second-tier brands more popular. However, with the economic level and the level of consumption growth, as well as national support for green manufacturing technology and environmental protection industry, the market competitiveness of brand-name water purifier decreased year by year, a second-tier brand enhancement. In the long run, high-end water purifier brand will dominate the future market, brand-name water purifiers will gradually be squeezed out.
careful analysis, this is because the price is relatively high-end brand of civilians, the majority of consumers in the affordable range. And although the three-brand price advantage, but more complaints, cost is not high. Thus, in addition to brand choice, consumers also attach great importance to price. Therefore, the development of enterprises must grasp the consumer psychology, saw consumer demand. Through the grasp of industry trends and surveys of water purification market, targeted strategic layout, find the breakthrough point of market share from second and third tier cities, the effect will be more significant.
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