In recent years, with the enhancement of Chinas economic level to improve peoples health and environmental awareness, water purifier market size has gradually expanded, awareness of water purifier has gradually deepened, but look at our water purifier market, Because brand recognition is not high, low value-added products, perfect after-sales service and other factors, seriously affected the healthy development of water purification industry in China. Therefore, water purifier companies need pragmatic brand building, in order to be successful.
a bargaining chip to win success purifier companies rely on to win brand (Photo from Internet)
of water purifier industry is full of "gunpowder"
under the new economic normal, water purification industry, "gunpowder" is more intense than ever, in addition to domestic brands to break new ground indisputable "badly beaten", the foreign brands are also eyeing. Even worse, consumers trust foreign brands fare better than the national brand, the current situation is grim, domestic water purifier brand is a time of self-reflection.
foreign enterprises to enter the domestic water purifier market, the impact on local water purification companies is quite small, so at this moment the local water purifier enterprises, need to upgrade their R & D capabilities and brand, and get chips to survive in the water purifier market. In the future market environment, brand marketing will become the mainstream of the entire water purification industry, domestic water purifier companies need to make their way through a variety of well-known brands are consumers, establish the water purifier brand in the minds of consumers the image, which is related to long-term development of Chinas water purification industry.
domestic water purifier brand actively learn from the experience
in brand building, local water purifier companies need to learn from foreign water purifier brand, on the one hand the need of local enterprises in the development of water purifier the process of accumulation of network resources, on the other hand also need a water purifier companies invest a lot of financial and human resources in terms of publicity. For example, in the CCTV prime-time advertising, although now many people are beginning to use the Internet, but for some third and fourth tier cities and rural areas, the broadcast television is still the mainstream, high-frequency, often won a good reputation.
Of course, for domestic water purifier enterprises, must be combined with their own development, the development model for their own propaganda, must not blindly copying the successful experience of others, otherwise it will backfire. We believe that through thisEfforts in the future course of development, there will be more local water purifier business not only firmly occupy the domestic market, but also to go abroad to shine.
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