[Invest] a water purifier winter, yet the rise of smart appliances node, water purifier market is thriving in the home appliance market, its size in trend growth. Angel Group President hole that in an interview with the Economic Observer Online reporter interview said that the current water purifier market in the early stages of development, the stage of cohabitation, but also shuffle stage. She believes that in the next three to five years, must be a high-growth period of high growth sectors and the Angel. Preliminary judgment, the water purifier market size will grow from currently about 30 billion to 2022 to reach one hundred billion of the outlet.
At present, the penetration rate of net water from the product point of view, Chinas penetration rate is only 6%, while the international, European and American penetration may reach 70% -80%, and even Japan and South Korea 80% -90%, showing a huge room for growth in our countrys water purifier market.
Why, then, our water purifier market has such a sufficient space, the development speed is not fast? Hole that analysts said, the first net water conditioning products like this kind of product, consumers are very easy perceived changes in temperature, safe air conditioning can cool or, as the product of such TV, buy a TV, the family can sit together to watch. But for the net product of drinking water, many consumers consumers of this awareness is not enough, that is a start to drink tap water, heating drinking water, are also no problem, so to enhance this awareness is not enough.
As for the problem of insufficient consumer awareness, she thought, as consumers continue to improve the standard of living, quality of life requirements will continue to improve the understanding of healthy living will be improved, including information now very smooth case, there may be a number of incidents of water pollution, this invisible education, consumers will increasingly conscious of the net product of drinking water.
Second, in the early stages of Chinas net water machine and accessories business nearly 3000, cohabitation, leading companies should be more education market, we should continue to have seminars or dissemination of knowledge of healthy drinking water. The standard water purifier also need clear, with this standard, consumers will be able to judge, to buy a product which is relatively safe, the consumer must be gradually formed a very intuitive standard for water purifier.
Finally, in many domestic enterprises and products net drinking water service is not doing well, when some foreign brands to enter the very beginning, there is no establishedSystem services, net of drinking water in the product because the product is not a one-time sales, need some time to replace the filter, etc., when these services can not keep up, the choice of consumers, the rapid development of the industry is influential.
and for the development of the B-side of the market, it means the hole, you can clearly feel that, from the beginning of 2017 began the rapid development of the market, in the previous, basically there are very few companies are able to reach one hundred million scale of. With the changes in consumer awareness and demand, now such as airports, high-speed railway stations, schools, hospitals, office buildings and other public places to provide drinking water area. It can be seen inside the commercial environment of strong demand has emerged, detection mechanisms established, it is in a state of rapid development.
When the market environment becomes better, the participants want to snatch the cake will increase. In addition to traditional companies added arena, millet that Internet companies have joined forces to hole it said the biggest difference is that millet is trying to solve its ecosystem inside interoperability, water purifier is only a part of its ecosystem. And he would not have the depth of Angel and other vertical business so deep, from future development, ecology is both a breadth of consumer demand, it is a deep specialty. In the competitive landscape change, said the change is obvious that hole, "by the decentralized variable focus, and the next step, any category will remain one of the best brands, that is, two yuan law."
and these Angel in research focus, and continued R & D investment in the proportion of five points, at the same time from a single product to improve and enhance the overall household water purification, drinking water and other solutions. ? What comes next challenge is the challenge that hole, said during the upgrade, we now need to address the product under different scenarios; on sales system will also make a "U-turn" from what has sold technology products consumers into consideration the need for more consumer demand, in turn, provide solutions, capacity building entire marketing system is different; clean drinking water from the service life of the product problems will be affected, so we can test high quality control product stability, the ability to quickly solve problems when they encounter problems.
本文由Yunmi water dispenser发布于Product Center,转载请注明出处：The industry next three to fivyears is a water purifier mark